I have recently started taking an anti-depressant called Lustral, an unfortunate name in my opinion, given that one of the predominant side-effects from taking these types of anti-depressants is lack of sexual interest. Prozac is a great name for an anti-depressant; it makes you think of positive words, such as “proactive”, or “professional”. The name lustral just makes me think of lust. I can’t say I’ve been feeling an increase in lust whilst on this medication.
I think the branding team for Lustral could have done a bit better. I wonder what names were rejected before they settled on Lustral. Depressive people have usually had someone tell them to “perk up” at some point in time. If I were on the branding team for an anti-depressant, I’d suggest Perkup. I’ve even designed the packaging, as you can see in the picture above. Perkup gets straight to the point. We want our moods lifted, and we want it now. Try Perkup today, and get your mood sorted.